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No StrategyPerhaps the biggest risk in social media marketing is diving in without a strategy.  Too often, companies jump on the bandwagon without first developing a plan.  The second worse risk is having the wrong strategy.  A social media marketing strategy requires research, observing and planning in order to develop a plan which can succeedContinue reading “The risk factors in Social Media Marketing”

No StrategyPerhaps the biggest risk in social media marketing is diving in without a strategy.  Too often, companies jump on the bandwagon without first developing a plan.  The second worse risk is having the wrong strategy.  A social media marketing strategy requires research, observing and planning in order to develop a plan which can succeedContinue reading “The risk factors of social media marketing”

I think it’s safe to say that social media has taken over almost everyone’s life. How many times a day do you open Instagram or Facebook casually just to see what your friends are up to? I know I’m on there at least 20 times a day mindlessly scrolling and brands are smart, they’ve caught on toContinue reading “Social media marketing fails”

1. User-Generated Content – Cupshe User-generated content is all about sharing photos and posts that your customers have created for you. It makes your own content planning much easier and can play a large role in creating a compelling social strategy. This is because user-generated content helps to really engage and build a community aroundContinue reading “3 standout social media marketing examples for 2019”

1. Create a social media policy If your business is using social media—or getting ready to—you need a social media policy. These guidelines outline how your business and its employees should use social media responsibly. This will not only protect your from security threats, but bad PR or legal trouble as well. At minimum, yourContinue reading “8 social media security tips and best practices”

Businesses are increasingly reliant on social media as an advertising channel, a way to connect with customers, and a means to gain valuable market insights. The reputational risks of social media are one aspect, with a few social media campaign ‘fails’ causing uproar over the years.Yet there are legal risks too. Though the legal risksContinue reading “Five legal risks you have to know about if using social media to promote your busines”

According to the 2017 eMarketer report, one-third of global population will access social networks at least once a month. More importantly, 69% of U.S.adults were active on social networking sites according to a Pew Networking Research Center As of January 10, 2018: 68% are active on Facebook 25% of adults use LinkedIn 29% are active on Pinterest 24%Continue reading “The Why and How of Social Media Marketing Analysis”

Week 1 Getting your goals established and metrics defined. Day 1: Establish Goals for Social Establishing clear social marketing goals is the first step toward transforming your strategy. Think of exactly what you want social to achieve. Here are several examples of goals you might establish for social. Drive website traffic Raise brand awareness Boost brand engagementContinue reading “The 30-day Social Media Plan”

Social media strategy and planning essentials First let’s answer the question, “What is a social media strategy?” A social media strategy defines how your organization will use social media to achieve its communications aims and the supporting platform and tools it will use to achieve this. At a basic level it’s a simple statement ofContinue reading “6 reasons why you need social media”

The Benefits and Risks of Social Media Marketing Definition of Social Media Marketing – The use of social media websites and social networks to market a company’s products and services. Social media marketing provides companies with a way to reach new customers and engage with existing customers (Radcliffe, 2017). How Social Media Marketing can be used –Continue reading “The Benefits and Risks of Social Media Marketing”