No StrategyPerhaps the biggest risk in social media marketing is diving in without a strategy.  Too often, companies jump on the bandwagon without first developing a plan.  The second worse risk is having the wrong strategy.  A social media marketing strategy requires research, observing and planning in order to develop a plan which can succeed… Read more

No StrategyPerhaps the biggest risk in social media marketing is diving in without a strategy.  Too often, companies jump on the bandwagon without first developing a plan.  The second worse risk is having the wrong strategy.  A social media marketing strategy requires research, observing and planning in order to develop a plan which can succeed… Read more