1. User-Generated Content – Cupshe
User-generated content is all about sharing photos and posts that your customers have created for you. It makes your own content planning much easier and can play a large role in creating a compelling social strategy.
This is because user-generated content helps to really engage and build a community around a brand. People are happy and excited to share photos of their products if they think the business might see it, and especially if they might share it.
This helps your business’s marketing strategy in a multitude of ways. First of all, you’re not having to create as many assets, take as many photos or spend as much time on content creation when your customers are doing that for you. Second of all, you’re interacting with your customers on a personal level when you share their photo on your business’s feed.
And finally, you’re building a bigger audience when your customers share photos of your products and tag your business in them. Sounds like a win-win situation to me!
One brand that’s really killing it with their user-generated content is Cupshe. Cupshe is a swimsuit brand that focuses almost exclusively on user-generated content in their Instagram strategy.
First things first, they let their followers know exactly how to be featured: by tagging @cupshe in their photos.
For your own brand, you can emulate this strategy by following two different methods: either through tagging or through hashtags.
2. Humor – MoonPie
We all love some good brand humor – and Twitter is the perfect place to find it. It’s no secret that brands love to have fun on the microblogging platform, and MoonPie has established itself as a fan favorite.
When it comes to creating a successful Twitter presence for your business, it’s imperative to insert some personality into your tweeting. With only 280 characters per post, you have to give each one as much oomph as you’ve got.
And MoonPie has this down to an art by injecting authentic humor into their marketing strategy.
When working on a Twitter marketing strategy, ask yourself: what makes someone want to follow an account? By considering the audience, you will be able to indicate the edge that your brand can offer to get Twitter users to follow your brand.
3. Cross-Channel Marketing – Casper
Cross-channel marketing or multi-channel marketing is the practice of using multiple channels to reach an audience. Because not everyone uses every single platform, it’s a good idea to have a presence on a few, and share some of the same content across the different networks.
Casper does a great job of this. But what I love most about their marketing is their choice of platforms.
Of course, they’re using your basics like Facebook, Instagram and Twitter. But I’m especially loving their clever use of Spotify, YouTube and IGTV to showcase their brand new Casper Sleep Channel.
Finding unique ways to really stand out among the competition is key to a successful digital marketing strategy. For example, their new Casper Sleep Channel is filled with soothing sounds that help their customers drift soundly to sleep. All while sleeping on their Casper mattress, naturally.
The company shares each new Sleep Channel episode on all three video/music platforms (Spotify, YouTube & IGTV) while also promoting a teaser on their other social media profiles. This is the perfect way to generate buzz around their sleep channel, increase their following on other platforms and cross-promote content.
Cross promoting content may seem like a time-intensive task, but utilizing a social media management tool will make it easy.
Sprout Social’s publishing feature enables social media managers to effectively plan and schedule cross-channel content in a timely manner.
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