1. New pressure on prices and margins Digital technologies create near-perfect transparency, making it easy to compare prices, service levels, and product performance: consumers can switch among digital retailers, brands, and services with just a few clicks or finger swipes. This dynamic can commoditize products and services as consumers demand comparable features and simple interactions.Continue reading “Five forces at work when a company Digitizes”
-
Subscribe
Subscribed
Already have a WordPress.com account? Log in now.
Roy's blog 